Promo Push Celebrates 4000 Campaigns & 15 Years In Dance Music Promotion

Promo Push is celebrating a major double milestone: 15 years in the dance music industry and more than 4,000 promotional campaigns delivered for artists, labels, management agencies and release teams worldwide.

Founded in 2011 and based in the UK, Promo Push has spent the past decade and a half helping electronic music releases find the right route to DJs, radio shows, press outlets, tastemakers, mix shows and streaming audiences.

The company works across the international dance music spectrum, combining a wide promotional network with a bespoke approach that places the individual release at the centre of every campaign.

15 years of helping releases travel further

Dance music promotion has changed dramatically since 2011. Streaming platforms have become a central part of music discovery, digital media has expanded and DJ tracklists have made support more visible than ever.

Yet the most important principle remains the same: a record needs to reach the people who are genuinely positioned to play it, share it and introduce it to new audiences.

Promo Push has built its services around this principle. The company works with major and independent labels, management agencies and artists directly, offering focused campaigns as well as full multi-channel release strategies.

Its services include A-list and tastemaker DJ promotion, international radio promotion, online press campaigns, 1001Tracklists mix show promotion and third-party Spotify promotion.

4,000 campaigns across the electronic music community

The 4,000-campaign milestone represents years of work across different genres, career stages and release strategies.

Promo Push has worked on releases from artists including Jamie Jones, Gorgon City, Tiësto, Diplo, Kölsch, Green Velvet, Axwell, Armand Van Helden, Vintage Culture and Bob Sinclar.

The company has also worked with labels including Anjunabeats, Defected Records, Axtone, SIZE, Ministry of Sound, Positiva, Relief and Armada.

Alongside major artists and established labels, Promo Push continues to support emerging talent, independent projects and developing management teams. Its campaigns are adapted according to each release, whether the aim is to introduce a new artist to relevant industry contacts or coordinate a high-profile international campaign.

DJ promotion designed for the right selectors

DJ support remains a vital part of electronic music culture. A release played by the right DJs can gain traction through club sets, festival performances, specialist radio, recorded mixes and online tracklists.

Promo Push develops DJ campaigns around the sound and direction of the music. Working across House, Tech House, Deep House, Disco, Melodic Techno, Trance, Future House and Drum & Bass, the company aims to ensure each record reaches selectors whose musical identity fits the release.

That means a stripped-back House track is approached differently from a driving Techno production, a vocal Trance release or a high-energy Drum & Bass single. The focus is on targeted support and genuine relevance rather than a blanket promotional approach.

Radio, press and Spotify support

International radio remains an important channel for electronic music discovery. Promo Push connects releases with relevant presenters, specialist programmes, dance stations and DJ-led shows, helping artists and labels reach engaged audiences across different territories.

The company’s 1001Tracklists mix show promotion provides another way for tracks to gain visibility through DJ set activity and recorded mixes.

Online press campaigns can help build a wider narrative around a release through reviews, interviews, features and editorial opportunities. Third-party Spotify promotion adds another potential layer of discovery, supporting visibility across streaming platforms.

Together, these services can help create a connected release campaign, with several different routes for audiences and industry contacts to discover the music.

Four-week campaigns with weekly reporting

Every Promo Push campaign runs over a four-week period, with clients receiving weekly reports throughout.

Reports can include feedback and scores from DJs and radio, details of who has listened to or reviewed a track, and information on which contacts intend to support the release. Press coverage and Spotify placements secured during the campaign can also be included.

This transparent reporting gives artists, labels and managers a clear picture of campaign activity and results. It also provides useful material for press packs, artist updates, social media content and future release planning.

Built on relationships, not volume

With more than fifteen years of experience in music marketing, Promo Push has developed a comprehensive promotional network. But the company’s model is focused on quality relationships, personal communication and precision targeting rather than volume alone.

Every campaign is carefully curated and finely tuned around the music. This allows Promo Push to give clients a more personal service while helping releases reach the people who are most likely to connect with and champion them.

The next stage for Promo Push

As it celebrates 15 years in dance music promotion and 4,000 campaigns delivered, Promo Push continues to look towards the future.

The electronic music landscape will keep evolving, with new talent, fresh labels and changing platforms shaping how audiences discover music. Promo Push is continuing to adapt and grow alongside that movement, while retaining the core focus that has guided the company since 2011.

From targeted DJ promotion to multi-channel campaigns incorporating radio, press, mix shows and Spotify, Promo Push continues to help artists and labels build momentum around releases across the global electronic music scene.